You know, one weird thing about me is that i often feel that i’m so ahead of my time. And so is NAUDE 🙂
NAUDE is always in style, always modern. You know why? We put a lot of effort into research, and formulate not the trendy or hype, but practical, and functional skin care. With roots in traditions but looks in future, NAUDE is timeless, always handy, so easy to fall in love!
Personally, i’ve been a sustainable minimalist since i was born, always appreciate simple clean lines and pure colours, no clutter, no fuss. When i started my skin care line i considered some concepts but was sceptical of creating another beauty-line. Or soap company. Or something really ecologic, like cliche eco.
When i choose the colors and designs i go with gut feeling! The creative process of visual identity is my favourite in creating a brand! When i found the direction i wanted to go with NAUDE, this minimal design and happy bright colours seemed like a refreshing breeze in an over-designed mainstream plastic vs all those earthly colours, hemp twine, and overall ‘handmade’ feel in an artisanal production.
For our DEO pit paste i chose pastel green. The light and bright, easy-going look would perfectly allow to visualise the fresh, vegan, natural content with this oh, so happy minty-zingy smell. Now this was all back in May 2017. Vienna.
In 2020, look, what coloro.com writes:
‘Neo-Mint is a new story for 2020, and evolves from the popularity of soft pastels, established by Millennial Pink. This hue embodies a forward-thinking mood and an almost utopian optimism, as events such as Tokyo’s Olympics and NASA’s Mars Rover bring the future to the present.’
Forward thinking and utopian optimism! Just like NAUDE.
italianbark.com goes even further:
‘Neo mint is a fresh tone of green that has a cool futuristic feel thought to be fit for the new decade ahead; in fact, it is a colour chosen to harmonize science and technology with nature. Now, more than ever, we recognize the importance of the environment and the preservation for future generations and neo mint represents this.’
Importance of the environment! I told you!
Popping pastel green is taking the spotlight this month (although according to trend forecasters WGSN) – this shade of green, coined “neo green”– will be the colour of 2020 – soon set to ‘dominate the worlds of fashion and interiors.’
BUT DID YOU TRY IT?
We use a drop of peppermint oil in DEO PIT PASTE for its invigorating and energising properties. Peppermint essential oil is multi-purpose, earning the reputation of being one of the most versatile oils in the world. There are countless issues for which peppermint essential oil is beneficial, promoting the wellness of body, mind, and overall health.
The most active components of peppermint essential oil are Menthol and Menthone. Menthone is believed to show antiseptic and antibacterial activity. Its invigorating properties lend the oil its energizing effects.
DEO pit paste allows your body and skin to function like it is naturally meant to. It keeps sweat and smell at bay all day long and smells of motivation!
Super easy to pop in your sack, does not take up space nor add weight. Also, plastic free 🙂