NAUDE didn’t begin with that cliché moment of revelation or a personal skin issue.

Quite the opposite – I had a clear vision from the start: to create body care that truly keeps up with real life, guided by the belief that less is more. Products that are light yet effective, compact yet powerful – always ready to go wherever you do. Perfect for those who travel, explore, stay active… or simply don’t want extra plastic cluttering up their bathroom shelf.

NAUDE was born from that mindset. It’s minimalist, practical, and fresh – in harmony with nature and with You.

NAUDE is fully self-funded. We have no backers, sponsors, or investors – we are beholden only to You. That freedom allows us to stay true to what matters: simplicity, honesty, and quality. NAUDE exists thanks to people who value clean, functional body care – and honestly, we wouldn’t have it any other way.

Although NAUDE is a for-profit company, we never compromise on our principles or values. This means we avoid many of the “growth tools” and marketing tactics commonly used by other beauty brands. We don’t want to create noise – we want to create meaning. We believe that slow, intentional growth built on trust and honesty is the only path that truly lasts.

You know those beauty awards and “Top 10” articles where the same brands always seem to win? What you might not know is that, most of the time, the ranking depends on who pays the most. NAUDE doesn’t play that game. We don’t pay for "reviews" that exist solely to generate buzz. If someone writes about us, it’s because they genuinely care – not because we paid them to.

That’s why you might find less content about us – but what you do find is real. And that’s exactly how we like it. We don’t build trust with money, we build it with values.

Have you noticed how so many YouTube videos start with, “But first, a word from our sponsor”? Yeah… we’ve noticed too. And honestly? That’s not really our style.

When someone shares about NAUDE, it’s because they genuinely love our products – not because we’ve paid them. We don’t collaborate with people whose content doesn’t truly align with our values. We believe that a genuine recommendation matters more than paid content.

Yes, social media is a powerful tool. But is a “wellness guru” with 100k followers, who discovers a new “favorite brand” every week, really trustworthy? We don’t think so.

Our brand speaks to those who genuinely care about what they put on their bodies – not to those looking for their next sponsored post. We don’t shill. We don’t pay for shilling. We create something that speaks for itself.