LESS IS MORE

Zero waste, waste less, sustainability; going green, clean, pure, natural, and vegan, sounds like a big fat cliche already. You can not not hear, see, eat, sleep, and breath it in any more. Just open instagram, and you’re getting hit by a vegan food truck 😀

But truth be told, waste is a serious and growing global problem. If you think about it, the way we use and discard material items is quickly destroying the earth and damaging our health faster than most people realise. We live in a disposable society where we don’t value our belongings, and we’re consuming way too many resources. 

At NAUDE we emphasise consuming and wasting less a lot. Sustainability has been one of our core principles since our birth. The problem with overconsumption leading to waste is real. Presently, we live in a linear economy where a product is created, we purchase it and, when we’ve used it, we throw away whatever’s left. After waste is generated, it is typically transported from our lives without much thought. An amazing amount of ‘unseen’ waste is created long before consumers touch it. Beyond our overconsumption problem, landfills are toxic. For future generations, it’s one of the biggest mistakes we are making.

 

Beyond our overconsumption problem, landfills are toxic. For future generations, it’s one of the biggest mistakes we are making.

 

 

We are a brand and we want you to buy our products. What we do differently?

We believe the choice is yours. We created a functional skin care line that is useful in many different ways, and not something that you would just want to own! We don’t try to make you buy our stuff spending enormous amounts of money and resources on marketing, advertising, fancy packaging, flyers, stickers, etc.

We believe in using sustainable, biodegradable natural and vegan ingredients. And we don’t double pack our products. Our labels are made of paper, and they wear and tear and get greasy and ugly 🙂 All the necessities are in and on the tiny tin. You can read extra on our website. We don’t give out colourful brochures at markets and expos to be thrown out in the nerest bin. We don’t give you a bag either unless you REALLY need one. The bags we occasionally pack your products in are also self-made from recycled sketch paper, or old magazines!

 

Now, you might not call this a real business, but we are not a regular profit making business – we are a lifestyle. We are a brand that values the beauty of nature and healthy environment.

 

Going ZERO WASTE is not exactly easy. One must really reconsider everything learnt so far in life. First lesson:

You don’t need everything you think you “need.”

By reducing what we need, we’re reducing what we’ll eventually throw out. The goal of zero waste is to move to a circular economy where we write trash out of existence.

Wouldn’t it be beautiful?

 

 

 

 

 

Used sources:
https://www.goingzerowaste.com/zero-waste-1/https://sustainableskaneateles.wordpress.com/2014/04/19/recycle-refuse-reduce-re-use-repair-re-gift-recover/
http://www.un-reuse.org/english/why/